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©2007-2009 ~Jerome-K-Moore
:iconjerome-k-moore:

Artist's Comments

Unused WB Product Art, HARRY POTTER AND THE SORCERER'S STONE. I contributed pencil renderings of the main characters in the boat, Harry, Hermione, Neville, and Ron. The environment, ink and color were provided by another artist. Yet another example of how we collaborated on illustration for Marketing art at Warner Bros, just as they do in animation, and comic books.

Of course, this piece went into Unused Limbo once the art direction on the Potter Project shifted again. But I thought I'd share it with you all here. It has a children's book flavor to it that isn't polished slick. It retains a simplistic charm.

Comments


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:iconberenicepotter:
Prettyyyyy!!! ^_____^

--
Serendipity is...
...the song you were thinking of coming up on your iPod shuffle...
...happening upon a mirror that shows your heart's desire...
...the faculty of making fortunate discoveries by accident. ---Harry/Hermione
:iconmrspadfoot12:
HOMG! That's simply gorgeous! The coloring the lineart all of it! Nice work to everyone that worked on it!

--
Clouseau: I would like to take at your bawls
Larocque: My what?
Clouseau: Your bawls, I would like to take a look at your big, brass bawls


I am Simba in the =The-Disney-Directory
:iconda-wabbit:
That is awesome! I love it!

--
Daffy: We gotta get new agents we're getting screwed! -Space Jam
I Luv dat line =D
_
Proud Member of:
~LooneyTunes & ~Pokeshippers

I command you to join:
*Bugs-LolaClub PLEASE?
:iconmimi-na:
So why was this art style abandoned? Was it simply because the movies came along, so all illustrations now had to match the actors and styling of the movies?
:iconredlina:
Talk about a brilliant collab! Damn, such a shame they didn't use this! :(

--
"For it's out of the darkness that we learn to see and out of the silence that songs come to be." < David Friedman.
>> As we advance in age we know less and less; we know everything when we're toddlers; we know so little when we're old and weary <<
:iconjerome-k-moore:
Partially. WB Marketing tends to take a proprietary stance with regard to the art they release into the marketplace. They endeavor to produce artwork that is easily identifiable as coming from their department, distinguishable from any other source. Therefore, efforts were made to establish a new look for the Potter property that was designed in-house (even though outside studios were freelance-retained to produce art for style-guides).

My personal, unsolicited opinion was that the most important thing was that the art be recognizable to the public. And since there was already an established style (that of Mary Grandpré), approved by the creator, WB should've paid that artist to furnish new illustrations, or pay for the rights to copy her style. This was a costly proposition, and obviously disregarded. THEN along came the films, and the potentiality of the marketplace being flooded with THREE competing Potter styles. Their stance became untenable, and they finally yielded. They agreed to hire Ms. Grandpré, as well as another artist to mimic her style, and the in-house style was abandoned, after LOTS of expense.

Whether the abandoned art was appealing or not (and most of it wasn't) was not relevant in the larger scheme. We were saddled with an art style that was neither tied to the top-selling books, nor able to now compete with the stunning visuals of the films. It was a pointless and costly blunder, serving only corporate greed and pride. At least, that's how I saw it, but then I never understood the logic they were using. They tried to apply the same logic to HAPPY FEET, and in the end, Mumble was branded with a yellow bowtie. Believe me, it was going to be a LOT worse!

--
"Beware the beast Man, for he is the Devil's pawn. Alone among God's primates, he kills for sport or lust or greed... Shun him; drive him back into his jungle lair, for he is the harbinger of death."
:iconmimi-na:
I have to wonder why they'd even bother producing traditionally-drawn publicity art for CG movies. The only time I've seen hand-drawn art for a Pixar movie is for colouring-in pages for the websites.
Still, the art you produce for WB's publicity is still a helluva lot nicer than most PR art that comes out of Disney. Christ, it's awful stuff, especially of the princesses and DVD cover design....
:iconjerome-k-moore:
Umm...

Well, I've made this observation regarding my IRON GIANT art. It was a tedious ordeal to render something that was animated digitally. But the technology used for a film is often unavailable for product art, so it is necesitated that new poses be rendered in other ways. Waiting for screen-grabs is never optimum. I really shouldn't complain, since this gave ME something to do. lol

But yes, the standard of quality is unfortunately inconsistent. Sadly, it was pointed out by a fellow Deviant here that "package art" doesn't matter anyway, and that the consumer merely cares about what's inside the "wrapper." I was one of the few illustrators that endeavored to do the best work I could, no matter the application, or lack of appreciation.

--
"Beware the beast Man, for he is the Devil's pawn. Alone among God's primates, he kills for sport or lust or greed... Shun him; drive him back into his jungle lair, for he is the harbinger of death."
:iconaquira:
Very nice ^^

--
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January 16, 2007
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